Blog
Toys
On 26 November 2025, the new Toy Safety Regulation (EU) 2025/2509 was adopted in Strasbourg and published in the EU Official Journal on 12 December 2025. It replaces the previous Toy Safety Directive 2009/48/EC and applies directly in all Member States. The goal: greater safety for children and clear rules for the industry.
Key Changes at a Glance
- Stricter Chemical Controls
• Ban on CMR substances (carcinogenic, mutagenic, toxic for reproduction), endocrine disruptors, PFAS (“forever chemicals”), and over 30 bisphenols.
• Tougher migration limits for heavy metals and BPA – only technically unavoidable traces are allowed. - Expanded Safety Assessments
All toys must undergo comprehensive checks for chemical, mechanical, electrical, fire, hygiene, and radiation safety. - Digital Product Passport (DPP)
Every toy must include a Digital Product Passport (e.g., via QR code) with CE marking, safety data, and traceability information. - Regulation of Connected Toys & AI
Toys with microphones, cameras, or AI features are subject to additional assessments under the AI Act, Cyber Resilience Act, and Radio Equipment Directive. - Obligations for Online Marketplaces
Platforms must ensure CE marking, safety warnings, and DPP visibility.
Implementation Timeline
- Entry into force: 20 days after publication (early January 2026).
- Full application: from 1 August 2030 – with a transition period of around 4.5 years.
What Does This Mean for Manufacturers?
| Area | Actions |
|---|---|
| Product Development | Review materials, eliminate banned substances, comply with new limits. |
| Safety Processes | Expand testing, integrate new risk categories. |
| Digital Infrastructure | Build systems for creating and integrating DPPs. |
| E-Commerce | Update product listings with CE marking, warnings, and DPP access. |
| Supply Chain | Align with manufacturers, importers, and conformity assessment bodies. |
Opportunities for the Industry
- Build trust: Transparency and safety as a competitive advantage.
- Act early: Avoid bottlenecks and costs by adapting now.
- Drive innovation: Develop safer materials and smart compliance solutions.
⚠️ Act now:
Start a gap analysis – review chemical management, testing processes, digital documentation, and e-commerce compliance.
👉 We’re here to help. Book your free solution check today!